The MEF is a global trade association representing all participants in the mobile entertainment value chain interested in driving the industry's evolution and commercial potential through collaboration, consultation and promotional activities. MEF is committed to reducing the barriers to entry into the innovative mobile entertainment market, thereby encouraging entry by new businesses and increasing competition and growth to the benefit of all industry players and consumers.

MEF Objectives

1. Advocacy and Outreach:
   
   Promote the development of the mobile entertainment industry through education, advocacy, support for critical industry initiatives and outreach to the entertainment and telecommunications industries, government, regulators, investors and analysts.
   
   
   • Bring structure to a nascent, complex, fragmented industry;
   
   
   • Strive for a wider market understanding of common challenges and issues;
   
   
   • Tackle challenges impeding the industry's progress via MEF initiatives; and
   
   
   • Provide a consultative mechanism and a representational vehicle that advances the industry's position with external industry bodies and governmental institutions.
   
   
   
2. Awareness Building:
   
   Offer a platform for the mobile entertainment industry to raise its public profile and promote its offerings to the wide array of partners and clients who may benefit from its opportunities.
   
   
   • Represent ALL areas and interested parties working in the global mobile entertainment industry;
     Raise the industry's profile with industry analysts, journalists and investors.
   
   
   • Create a focal point for industry networking/analysis within and between layers of the industry value chain; and
   • Recognize and applaud innovation and achievement.
   
   
   
3. Setting Guidelines:
   
   Facilitate the development of commercial standards and best practices in order to support the spirit of interoperability, open networks and open standards in the industry, facilitating the multitude of terminals, protocols and applications.
   
   
   • Set industry guidelines for the protection of consumers, content owners, promoters and operators whilst facilitating industry growth;
   • Ratify existing and emerging standards where appropriate;
   • Create required standards where necessary; and
   • Cooperate and endorse the work of other initiatives where specific industry concerns are already being effectively addressed by other existing bodies
   • Promote awareness of and compliance with applicable competition/anti-trust and other relevant legal and regulatory requirements.